ABOP ASSOCIATION’S GOAL IS TO PRESENT, INTEGRATE, AND PROMOTE THE “BRAZILIAN COFFEE PRODUCING REGIONS”
São Paulo, November 17, 2010, a milestone date for Brazilian coffee. At a meeting held with associations and representatives of various producing regions of Brazilian coffee, it was decided to create a new entity that will have as its main objective, the integration and representation of the coffee areas and the producers, in defense of their real interests. The idea has been discussed and designed for more than eight months and takes into account the significant changes of coffee and emerging consumer trends with respect to appreciation of the “origin” of the products they consume.
The meeting was open to the public and was attended by the representatives and farmers in the regions of Upper Mogiana, Lower Mogiana, Bahia, the Cerrado Mineiro, Parana, and southern Minas Gerais, as well as representatives of companies, associations and cooperatives, which together discussed the proposal to start the new association and its foundation status.
Why a new entity?
We realized that almost all steps in the coffee chain are organized according to each particular area. The sectors of the major producers of specialty coffees, exporters, and the roasting industry, being represented with legitimacy by the entities themselves who defend the interests of each sector. This does not happen with producers and production regions that do not have a comprehensive representation that can defend the real interests of the productive sector.
The starting point
For the first time in the coffee business history, we have producing regions organizing themselves and some of them are already represented by larger entities, co-ops. In this scenario we understand we are facing a unique opportunity: to have a legitimate representation and control of the coffee by the producers themselves, through the “Association of Brazilian Coffee Producing Regions”
A new entity: neutral and democratic, that has legitimacy and ideals in common, we believe that the future of Brazilian coffee is the integration and enhancement of the regions and their producers. “We seek new ways of thinking and acting, with producers who want to make modern and sustainable based strategies.”
There are three pillars to defend the interests of “Brazilian Coffee Producing Regions”:
Organization and integration of the regions aiming at development.
Focus on development and the appreciation of the regions and their producers.
Focus on defending the real interests of the coffee regions and their producers.
Promotion and marketing of the “Brazilian Coffee Producing Regions”
Focus on developing strategies and institutional actions for the brand.
The organizational structure
The new entity is open to all coffee producing regions in Brazil.
Each region will be represented by an entity defined by the producers of the region, these entities will form the “Advisory Board” and will be the largest organ. Regardless of the size of the area of the region or productivity, each region shall have two chairs and a vote. An “Administrative Board” comprised of four members and the “Audit Committee” composed of 3 members shall be chosen by the “Advisory Board” and will have the role of managing and overseeing the new Association.